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Young people with projects: the idea for entrepreneurship ... How do?
 How to make money with their skills, experiences and interests?

1. A nalyser your personality

The profile of the entrepreneur?

2. The idea of the project:

 Many people believe they have an idea that is worth gold, and this could well be the case!. Have an idea is easy, what is difficult is to find ideas that you will make money depending on your skills, experiences and interests. It is one thing to have a sensational idea, but what is even more important is knowing what to do with this idea and how to achieve his ends. An idea has no value until it becomes a concrete product that will sell at a price that the consumer or end-user is willing to pay. We offer a simple and pragmatic standard that you have to tailor it to your field of activity. We must have an idea own a home, whether it is not the idea of another. The project idea must be at the origin of the project and not vice versa.

What is a market research?

Market research is a simple process of gathering information. It allows a person to project the level of sales of its new product, its profits and the best way to maximize sales. If a person does not study, it can not know whether it is in the process of developing a product that is already on the market, if there is a demand for its product or whether the product can be profitable. By cons, if the study reveals that a product meets a certain need and could be manufactured and sold for profit, then there might be a potential demand for your product idea.
Here are some questions to be answered to determine the quantity of products you can expect to sell at profit and the best way to sell:
 What do you plan to sell - a product or service?
 What needs that product or service responds?
  How responds Does this need?
  Who needs this product or service?
  How many people will buy that product or service?
 What are the advantages of this product compared to other similar products?
 What price customers pay for what they product or service and how often they buy?
Can it be produced cost-effectively?
To help you achieve your objectives, you must answer these questions adequately. If you answer these questions in an objective manner, it will help you identify a potential market for your product and develop a marketing plan. However, if the results of your study are not favorable, you might want to reconsider your position before continuing, and drop your idea.

Facts commercial

Below are the four elements of marketing ...
Product or service-what the organization offers its potential clients (example: a dish cooked Moroccan or a tourist route on the morocco). This is the basic product in addition to packaging, trade name, guarantees, etc..
Price -any product with a certain utility - the utility has a value - the value is reflected in the price of the product, usually expressed as a DH.
where, when, in what condition, what intermediary and how products will be put up for sale?. This involves two major decisions: the means of distribution and logistics (the physical aspects of the distribution).
Promotion - the systematic communication of product characteristics, its price and its distribution. Can be used to inform, persuade or recall. There is no ideal way to organize these four elements. As a chef preparing a meal, your product marketing must decide on the best ingredients to meet the tastes of its customers.

Market Projections

Ask yourself the following questions:
What has my product?
Is it more sustainable, nature, quality or different form?
Is it appearance or design unique? His appearance is planning Does desirable qualities?
 What are the characteristics that customers want?
What price customers are willing to pay?
 How does the product compare happen to its competitors?
Does the product can be recognized, be useful and have a competitive price?
 The proceeds will happen less often need repair or repairs less costly than existing products?
 Most entrepreneurs believe that their product is unique because they have never seen anything of its kind in the stores. In response to a market where the choice is too large, most people buy the best-known brands, whether for a toaster, hair dryer, a razor, etc... A customer can buy the brand he knows best, the cheapest brand or, in some cases, mark the most expensive.  A Moroccan entrepreneur is facing a lot of resistance when it introduced a product in a congested market. It is also important to know that many markets are dominated by large companies. It is therefore even more important for a young Moroccan entrepreneur to find a niche for his product.

Know your market

To determine the overall size of your target market.
 During the marketing of a product, it is essential to know some demographic information such as age, sex, income, the target audience, occupations, disposable incomes and buying habits of the population.
It is important to take into account the geographic location of his business, know the whereabouts of potential customers and if possible their need, and what types of industries exist in this sector.
When you set your target, you must determine the number of potential customers if you want your product idea is profitable. It is important to note that products equally acceptable as yours are perhaps already on the market. If your product represents an improvement of an existing product, the size of your market could be determined by the total number of similar products which are currently marketed in the geographic market that you have defined.

 Know your customers

Who do you plan to sell your product?
How customers perceive?
How do you plan to acquire customers?
What distribution methods will you need?
 What types of advertising and promotion will be effective to sell the product?
How promotional activities and advertising cost?
À quel endroit votre client cible se rendra-t-il vraisemblablement pour acheter votre produit? Where do your target customer will travel there likely to buy your product?
What the customer attaches importance happens to the price?
What the customer attaches importance Does the quality of the product or service and its practicality?
Put emphasis on the needs of customers.
Listen to your client.
The products are not sold to individuals, even if they are sold through individuals. Your customers may be composed of educational institutions, small businesses, restaurants, suppliers, manufacturers, etc.. When you set your target, you must consider some psychological aspects, remember that you are and you'll always be perceived as a foreigner, if not as a competitor with all that this implies.
It is important to know your customers. Many marketing experts agree that customer service is key to the survival of a company over the years. The excellent customer service guarantee a continuous relationship between you and your customers.
The contractor would then market its product advertising in magazines and catalogues of mail order. It should also participate in trade fairs, business meetings where he can establish contacts valuable feedback on its product and determine which are the main buyers and if the price of a product suitable for the client. You run a business while it might be a need for a particular product, but to fully understand your new business, you need to know the views of customers. Knowing the needs, values and motivations of your customers, you hold a competitive advantage.